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3 big reasons why suspense is an effective storytelling technique
3 big reasons why suspense is an effective storytelling technique
Many content marketers have already embraced such emotional genres as comedy, romance, adventure or weepies. They use stories to make audiences laugh or cry, to inspire them, or to make brands seem empathetic and relatable. But some innovative brand st...
Why you should write evergreen content
Why you should write evergreen content
Do you know how things really work around the Web? You give people useful information on how to do something and they crown you the King of your field. Well, okay maybe not all at once. You have to be consistent in uploading the content, but still if y...
The 1 tip to make your writing better, according to science
The 1 tip to make your writing better, according to science
Fortunately, the Internet is chock full of tips to make your writing better. Unfortunately, those tips aren't always helpful, largely because creativity is such a personal process. Although the "cloister yourself in a dark room until you finish writing...
10 tips for writing good user stories
10 tips for writing good user stories
As its name suggests, a user story describes how a customer or user employs the product; it is written from the user's perspective. What's more, user stories are particularly helpful to capture a specific functionality, such as searching for a product ...
15 content writing tips for your website
15 content writing tips for your website
Having excellent content is the essential starting point of almost everything in the digital world. Content provides your visitors with your story and it fuels your social media. It becomes the tone of your company and provides you material for your ma...
6 tips to improve product descriptions
6 tips to improve product descriptions
Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you're asking them to buy, and they need to be talked with, not at.
Why emotion and logic are the conjoined twins of respectable content creation
Why emotion and logic are the conjoined twins of respectable content creation
A lot of content creation advice talks about creating an emotional hook, but much of that advice is either totally off, really bad, or teaches you to exploit FOMO in tacky ways.
3 online copywriting tips supported by research
3 online copywriting tips supported by research
Though most writing tips come from writers sharing their personal approach, research does exist which supports some of the best practices.
11 content editing tools for error-free writing
11 content editing tools for error-free writing
There's no faster way to get your audience (and the internet in general) to turn on you than to riddle your writing with typos and other errors.
15 expert hacks for wannabe successful new writers
15 expert hacks for wannabe successful new writers
Yusuff Busayo, email copywriter and content marketer, contacted fifteen writing experts (including prolific editors and journalists) to gain their thoughts on this question: 'What's your best writing lesson for new writers?'
6 Web-based collaboration tools for writers and content marketers
6 Web-based collaboration tools for writers and content marketers
Being a writer today has its ups and downs. On one hand, we have a very different process involved in becoming well known for our works; and a great deal of the PR efforts that once would have gone to an official publishing house now rests on our shoul...
38 design tips for creating an amazing user experience
38 design tips for creating an amazing user experience
The SEO and online marketing landscape is one that is constantly in flux, changing with small steps or big leaps as the online realm itself evolves to stay in touch with what users want and need.
Copy vs. content writing: What's the difference?
Copy vs. content writing: What's the difference?
When people think of life as a professional writer, they often imagine hotshot copywriters. These creatives are bouncing ideas off the wall, booking huge accounts, and generally impressing everyone around them with their ability to tell a compelling st...
Looking to reinvent your storytelling? Look to civic hackers for inspiration
Looking to reinvent your storytelling? Look to civic hackers for inspiration
Melody Kramer writes: "If you're looking for story ideas or have a data story idea but not the coding skills to tell it, I highly recommend attending a meeting from your local civic hacking group. Many such groups have the technical chops to sift throu...
The power and use of infographics in business
The power and use of infographics in business
Infographics have grown in popularity over the years - and rightfully so. They're transforming how we receive and distribute information online, which helps us conduct more efficient digital marketing. And thanks to the emergence of new tools, the impo...
How to avoid bad science writing
How to avoid bad science writing
Amid the many calls for scientists to engage with the general public, there are some who feel that scientists ought to remain aloof and disconnected from the broader public. They believe academics shouldn't even attempt to communicate their research to...
What storytelling techniques help writers hook readers?
What storytelling techniques help writers hook readers?
http://www.skyword.com/contentstandard/for-storytellers/what-storytelling-techniques-help-writers-hook-readers/
How to repurpose your freelance writing for another publication
How to repurpose your freelance writing for another publication
You've written a beautiful piece. You've crafted it perfectly to match the submission guidelines at your favorite publication. You sent it off within the deadline frame. You're feeling good about your chances.
Should your content be presented as a listicle?
Should your content be presented as a listicle?
The "listicle" is a dirty word among some writers. A gander at everyone's favorite resource for information, Wikipedia suggests: "In journalism and blogging, a listicle is a short-form of writing that uses a list as its thematic structure, but is flesh...
How your organization can thrive using visual communication
How your organization can thrive using visual communication
Visual communication has become a very powerful form of communication in many fields. In fact, it has remained the most effective method for sharing information, literally since the Stone Age.
Sustainable content: 4 tips for repurposing your best work
Sustainable content: 4 tips for repurposing your best work
Sustainability is important for a lot of things, such as making sure the earth keeps on keepin' on, or guaranteeing you have enough energy to finish all grueling 26.6 miles of a marathon.
10 design tools you absolutely must try
10 design tools you absolutely must try
A recent design tools survey conducted by Khoi Vinh, one of Fast Company's "fifty most influential designers in America," shows that Photoshop is slowly losing its popularity among designers.
3 ways to become a better writer by ignoring your genre
3 ways to become a better writer by ignoring your genre
When you accept that you're a writer, one of the first pieces of advice you'll inevitably receive is to read as much as you can within your desired genre. The guaranteed way to become proficient in any craft is to study it thoroughly. Writing is no exc...
4 clues your design neglects the user (and how to fix it)
4 clues your design neglects the user (and how to fix it)
UX researcher Ben Kim writes: "When it comes to your design process, start with the user research."
5 emerging trends in digital publishing and content
5 emerging trends in digital publishing and content
Digital publishers have a greater array of tools to play with than ever before, but a handful of trends will help creative teams produce content that truly stands out and keeps audiences engaged.
7 rules for creating world class technical documentation
7 rules for creating world class technical documentation
At the 2016 Southern California Linux Expo (SCaLE 14x), long-time tech writer and editor Bob Reselman will give a talk called The 7 Rules for Creating World Class Technical Documentation, v.2016, which is based on an article he wrote more than six year...
Don't just write: Create useful content with a purpose
Don't just write: Create useful content with a purpose
Crafting top-notch content that is worth sharing takes time. Some business owners choose to freelance the work out to those who spend their days perfecting their ability to balance the best writing with SEO friendliness to help websites rank in the cru...
The art of content creation: The technical side of writing a blog post
The art of content creation: The technical side of writing a blog post
Everywhere you look, there are statistics which reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97 percent more links to their website, for example, or the assertion that b...
Tools to help you create a great user experience
Tools to help you create a great user experience
Designers and developers have a wealth of apps and services at their disposal to help them create compelling user experiences that will deliver business value.
5 digital storytelling narrative elements from Hollywood hits
5 digital storytelling narrative elements from Hollywood hits
How can we leverage the narrative techniques used in Hollywood hits to create stories that stick with our audiences long after they've experienced them? Here are five narrative elements commonly found in film that can be incorporated into your digital ...
Algorithms: Separating content from formatting
Algorithms: Separating content from formatting
We often associate algorithms with computers because to get a computer to do anything, you have to formalize the algorithm and capture it as a program. But human beings can execute algorithms as well. Indeed, computer programs often replace human being...
What's the line between vivid and verbose?
What's the line between vivid and verbose?
Story-centric writing has a strong place in content marketing, but it comes with unique challenges storytellers in other disciplines don't typically have: word limits, keywords, link requirements - the list is long.
How user personas can help you write better content
How user personas can help you write better content
Understanding your customers is the most important step in writing great, valuable content. It's the difference between writing a post that's just OK and a post that's fantastic.
Infographic: How to create content ideas for new clients
Infographic: How to create content ideas for new clients
Creating content for a brand-new client can be challenging at times. The infographic by CopyPress can make the process easier by guiding you through five crucial steps of planning and creating content.
Coming down from the clouds: On academic writing
Coming down from the clouds: On academic writing
It has become a trope, a joke perhaps, to comment on how bad academic writing is. Thus, in a recent essay touting a program to help academics write more clearly for the public, Naomi Wolf and Sacha Kopp threw in the now-standard critique of academic wr...
The documentation problem: Is structured content an order of magnitude improvement?
The documentation problem: Is structured content an order of magnitude improvement?
Even a relatively small company or organization generates a lot of documents. When you get into larger environments you're dealing with thousands or even millions of pages of documentation, reports, marketing materials, regulatory compliance docs, pres...
How 2 of Brafton's content writers re-wired themselves to write for tech
How 2 of Brafton's content writers re-wired themselves to write for tech
Brafton Senior Writers Elizabeth Jenike and Jessica Wells have been avid writers their whole lives, but never expected that they'd be heading into Brafton’s Chicago office each day to write for the top influencers in the tech industry.
The paradigm of written content: search and social vs. humans
The paradigm of written content: search and social vs. humans
What is the role of content in today's search and social environment?
6 tips for writing effective content
6 tips for writing effective content
Written content plays an important part in just about every small business. Whether it's marketing material, product descriptions, blog posts, or educational articles, that content tells potential customers who you are and what you represent as a busin...
Tips from the pros: How to use content to drive real results
Tips from the pros: How to use content to drive real results
Content writing has come to the point when it's either a goldmine or time spent in vain.
Your 3-step guide to writing engaging and optimized content
Your 3-step guide to writing engaging and optimized content
2016 is here, we are now entering a new (content-filled) year! So what are you going to do to create better content? What steps will you take to succeed in writing?
Google Translate could become more accurate soon thanks to deep learning
Google Translate could become more accurate soon thanks to deep learning
Google has smartened up several of its products with a type of artificial intelligence called deep learning, which involves training neural networks on lots of data and then having them make predictions about new data. Google Maps, Google Photos, and G...
How to write fast and well, part 10: Get rhythm
How to write fast and well, part 10: Get rhythm
Unfortunately, you can excel at all that and still produce writing that's hard to read. If so, the problem may be rhythm - or the lack thereof.
Wireframes - the secret to a website's success?
Wireframes - the secret to a website's success?
A website is more than just an ad or brochure. A website is an interface where information is exchanged, purchases are made, causes are started, and more.
Best principles of effective Web design that most designers don't know
Best principles of effective Web design that most designers don't know
They say that beauty is in the eye of the beholder. Likewise, effective Web design is something that can only be judged by website visitors and users rather than its owners. There are a variety of factors that have an impact on a website’s usabil...
Improving user experience: 5 key steps to optimize infrastructure, design and UI
Improving user experience: 5 key steps to optimize infrastructure, design and UI
Customer loyalty can significantly differentiate one brand from others. For a digital business, this will mean that you need to create a positive customer experience in order for your brand to have a powerful impact that can elicit loyalty and return v...
5 tips for writing content that converts
5 tips for writing content that converts
Design draws people in, but good writing is required to produce content that converts. Your customers don't hover around the computer all day reading 8 hours worth of advertising materials. They want to be smarter. They want to make informed decisions....
Quality in structured writing
Quality in structured writing
Machines are indeed getting better and better at understanding human language. An approach called Deep Learning is increasingly becoming a key technology for companies like Facebook, Google, and Baidu for both language comprehension and speech recognit...