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What storytelling techniques help writers hook readers?
What storytelling techniques help writers hook readers?
http://www.skyword.com/contentstandard/for-storytellers/what-storytelling-techniques-help-writers-hook-readers/
38 design tips for creating an amazing user experience
38 design tips for creating an amazing user experience
The SEO and online marketing landscape is one that is constantly in flux, changing with small steps or big leaps as the online realm itself evolves to stay in touch with what users want and need.
15 content writing tips for your website
15 content writing tips for your website
Having excellent content is the essential starting point of almost everything in the digital world. Content provides your visitors with your story and it fuels your social media. It becomes the tone of your company and provides you material for your ma...
Coming down from the clouds: On academic writing
Coming down from the clouds: On academic writing
It has become a trope, a joke perhaps, to comment on how bad academic writing is. Thus, in a recent essay touting a program to help academics write more clearly for the public, Naomi Wolf and Sacha Kopp threw in the now-standard critique of academic wr...
5 emerging trends in digital publishing and content
5 emerging trends in digital publishing and content
Digital publishers have a greater array of tools to play with than ever before, but a handful of trends will help creative teams produce content that truly stands out and keeps audiences engaged.
The paradigm of written content: search and social vs. humans
The paradigm of written content: search and social vs. humans
What is the role of content in today's search and social environment?
Best principles of effective Web design that most designers don't know
Best principles of effective Web design that most designers don't know
They say that beauty is in the eye of the beholder. Likewise, effective Web design is something that can only be judged by website visitors and users rather than its owners. There are a variety of factors that have an impact on a website’s usabil...
Quality in structured writing
Quality in structured writing
Machines are indeed getting better and better at understanding human language. An approach called Deep Learning is increasingly becoming a key technology for companies like Facebook, Google, and Baidu for both language comprehension and speech recognit...
11 content editing tools for error-free writing
11 content editing tools for error-free writing
There's no faster way to get your audience (and the internet in general) to turn on you than to riddle your writing with typos and other errors.
Should your content be presented as a listicle?
Should your content be presented as a listicle?
The "listicle" is a dirty word among some writers. A gander at everyone's favorite resource for information, Wikipedia suggests: "In journalism and blogging, a listicle is a short-form of writing that uses a list as its thematic structure, but is flesh...
What's the line between vivid and verbose?
What's the line between vivid and verbose?
Story-centric writing has a strong place in content marketing, but it comes with unique challenges storytellers in other disciplines don't typically have: word limits, keywords, link requirements - the list is long.
Looking to reinvent your storytelling? Look to civic hackers for inspiration
Looking to reinvent your storytelling? Look to civic hackers for inspiration
Melody Kramer writes: "If you're looking for story ideas or have a data story idea but not the coding skills to tell it, I highly recommend attending a meeting from your local civic hacking group. Many such groups have the technical chops to sift throu...
Why you should write evergreen content
Why you should write evergreen content
Do you know how things really work around the Web? You give people useful information on how to do something and they crown you the King of your field. Well, okay maybe not all at once. You have to be consistent in uploading the content, but still if y...
3 online copywriting tips supported by research
3 online copywriting tips supported by research
Though most writing tips come from writers sharing their personal approach, research does exist which supports some of the best practices.
Wireframes - the secret to a website's success?
Wireframes - the secret to a website's success?
A website is more than just an ad or brochure. A website is an interface where information is exchanged, purchases are made, causes are started, and more.
How your organization can thrive using visual communication
How your organization can thrive using visual communication
Visual communication has become a very powerful form of communication in many fields. In fact, it has remained the most effective method for sharing information, literally since the Stone Age.
How user personas can help you write better content
How user personas can help you write better content
Understanding your customers is the most important step in writing great, valuable content. It's the difference between writing a post that's just OK and a post that's fantastic.
10 design tools you absolutely must try
10 design tools you absolutely must try
A recent design tools survey conducted by Khoi Vinh, one of Fast Company's "fifty most influential designers in America," shows that Photoshop is slowly losing its popularity among designers.
Tools to help you create a great user experience
Tools to help you create a great user experience
Designers and developers have a wealth of apps and services at their disposal to help them create compelling user experiences that will deliver business value.
Why emotion and logic are the conjoined twins of respectable content creation
Why emotion and logic are the conjoined twins of respectable content creation
A lot of content creation advice talks about creating an emotional hook, but much of that advice is either totally off, really bad, or teaches you to exploit FOMO in tacky ways.
Tips from the pros: How to use content to drive real results
Tips from the pros: How to use content to drive real results
Content writing has come to the point when it's either a goldmine or time spent in vain.
3 big reasons why suspense is an effective storytelling technique
3 big reasons why suspense is an effective storytelling technique
Many content marketers have already embraced such emotional genres as comedy, romance, adventure or weepies. They use stories to make audiences laugh or cry, to inspire them, or to make brands seem empathetic and relatable. But some innovative brand st...
10 tips for writing good user stories
10 tips for writing good user stories
As its name suggests, a user story describes how a customer or user employs the product; it is written from the user's perspective. What's more, user stories are particularly helpful to capture a specific functionality, such as searching for a product ...
6 tips for writing effective content
6 tips for writing effective content
Written content plays an important part in just about every small business. Whether it's marketing material, product descriptions, blog posts, or educational articles, that content tells potential customers who you are and what you represent as a busin...
5 digital storytelling narrative elements from Hollywood hits
5 digital storytelling narrative elements from Hollywood hits
How can we leverage the narrative techniques used in Hollywood hits to create stories that stick with our audiences long after they've experienced them? Here are five narrative elements commonly found in film that can be incorporated into your digital ...
Infographic: How to create content ideas for new clients
Infographic: How to create content ideas for new clients
Creating content for a brand-new client can be challenging at times. The infographic by CopyPress can make the process easier by guiding you through five crucial steps of planning and creating content.
How 2 of Brafton's content writers re-wired themselves to write for tech
How 2 of Brafton's content writers re-wired themselves to write for tech
Brafton Senior Writers Elizabeth Jenike and Jessica Wells have been avid writers their whole lives, but never expected that they'd be heading into Brafton’s Chicago office each day to write for the top influencers in the tech industry.
The art of content creation: The technical side of writing a blog post
The art of content creation: The technical side of writing a blog post
Everywhere you look, there are statistics which reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97 percent more links to their website, for example, or the assertion that b...
6 tips to improve product descriptions
6 tips to improve product descriptions
Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you're asking them to buy, and they need to be talked with, not at.
15 expert hacks for wannabe successful new writers
15 expert hacks for wannabe successful new writers
Yusuff Busayo, email copywriter and content marketer, contacted fifteen writing experts (including prolific editors and journalists) to gain their thoughts on this question: 'What's your best writing lesson for new writers?'
The documentation problem: Is structured content an order of magnitude improvement?
The documentation problem: Is structured content an order of magnitude improvement?
Even a relatively small company or organization generates a lot of documents. When you get into larger environments you're dealing with thousands or even millions of pages of documentation, reports, marketing materials, regulatory compliance docs, pres...
5 tips for writing content that converts
5 tips for writing content that converts
Design draws people in, but good writing is required to produce content that converts. Your customers don't hover around the computer all day reading 8 hours worth of advertising materials. They want to be smarter. They want to make informed decisions....
Algorithms: Separating content from formatting
Algorithms: Separating content from formatting
We often associate algorithms with computers because to get a computer to do anything, you have to formalize the algorithm and capture it as a program. But human beings can execute algorithms as well. Indeed, computer programs often replace human being...
How to repurpose your freelance writing for another publication
How to repurpose your freelance writing for another publication
You've written a beautiful piece. You've crafted it perfectly to match the submission guidelines at your favorite publication. You sent it off within the deadline frame. You're feeling good about your chances.
Improving user experience: 5 key steps to optimize infrastructure, design and UI
Improving user experience: 5 key steps to optimize infrastructure, design and UI
Customer loyalty can significantly differentiate one brand from others. For a digital business, this will mean that you need to create a positive customer experience in order for your brand to have a powerful impact that can elicit loyalty and return v...
Google Translate could become more accurate soon thanks to deep learning
Google Translate could become more accurate soon thanks to deep learning
Google has smartened up several of its products with a type of artificial intelligence called deep learning, which involves training neural networks on lots of data and then having them make predictions about new data. Google Maps, Google Photos, and G...
The power and use of infographics in business
The power and use of infographics in business
Infographics have grown in popularity over the years - and rightfully so. They're transforming how we receive and distribute information online, which helps us conduct more efficient digital marketing. And thanks to the emergence of new tools, the impo...
Copy vs. content writing: What's the difference?
Copy vs. content writing: What's the difference?
When people think of life as a professional writer, they often imagine hotshot copywriters. These creatives are bouncing ideas off the wall, booking huge accounts, and generally impressing everyone around them with their ability to tell a compelling st...
Sustainable content: 4 tips for repurposing your best work
Sustainable content: 4 tips for repurposing your best work
Sustainability is important for a lot of things, such as making sure the earth keeps on keepin' on, or guaranteeing you have enough energy to finish all grueling 26.6 miles of a marathon.