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The documentation problem: Is structured content an order of magnitude improvement?
The documentation problem: Is structured content an order of magnitude improvement?
Even a relatively small company or organization generates a lot of documents. When you get into larger environments you're dealing with thousands or even millions of pages of documentation, reports, marketing materials, regulatory compliance docs, pres...
How 2 of Brafton's content writers re-wired themselves to write for tech
How 2 of Brafton's content writers re-wired themselves to write for tech
Brafton Senior Writers Elizabeth Jenike and Jessica Wells have been avid writers their whole lives, but never expected that they'd be heading into Brafton’s Chicago office each day to write for the top influencers in the tech industry.
11 content editing tools for error-free writing
11 content editing tools for error-free writing
There's no faster way to get your audience (and the internet in general) to turn on you than to riddle your writing with typos and other errors.
Improving user experience: 5 key steps to optimize infrastructure, design and UI
Improving user experience: 5 key steps to optimize infrastructure, design and UI
Customer loyalty can significantly differentiate one brand from others. For a digital business, this will mean that you need to create a positive customer experience in order for your brand to have a powerful impact that can elicit loyalty and return v...
6 tips for writing effective content
6 tips for writing effective content
Written content plays an important part in just about every small business. Whether it's marketing material, product descriptions, blog posts, or educational articles, that content tells potential customers who you are and what you represent as a busin...